Heart disease, cancer, diabetes and obesity literally did not exit until the turn of the century.

Study of Indigenous people all over the world showed Price in the 30's that natural saturated fats automatically created healthy people.

He used butter as a health food to nurse back to health those with various man connected ailments.
Evolving from our ancestors, we have now adopted the Modern world for our new home, but

Our Genetic and ancestral programming system are deeply embedded in our DNA. So what is the secret that our ancestors reveal about fat?
It turns out that no traditional cultures favored low-fat meals. Your ancestral diets were rich in fatty acids from eating wild game, fish and seafood, nuts and seeds, and vegetables. (small amounts of fruit) Indigenous people diet Price found were extremely high in fats, and eagerly sought out every bit they could find.

The falsehoods of detrimental effects supposedly caused by saturated dietary fat in modern society and used to un-sell America on abandoning it, never materialized.

Instead they have gained an average of over 30 pounds per person,

The so called experts who were in on this false selling job, despite hundreds of studies showing the real problem was this diet change, still refuse to let go of the old Saturated and High Fat as the Villain... Cut FAT out....and be healthy is still their pitch despite proven over and over as the problem. NOT THE CURE.

Result, the United States now has the 42nd life expectancy of industrialized nations of the world.

How Did They Unsell Natural Saturated Fat In The Last Sixty Years?

They sold it with planted articles and paid authority written books to start the craze rolling.

Very clever advertising and the new industry worked hard to turn off the American public from using the "old fashioned cooking oils and fats their ancestors had used for thousands of years.

It never needed to be true, it only had to be "sold."

Gary Taubs lays it out in his new book, "Good Calories, Bad Calories." Many others have had the courage to take a stand, almost now like the emperor has no cloths, until now they were afraid to say the emperor had no clothes.

One of the biggest needs was that natural fat has a short shelf life. To mass market you need LONG shelf life. Processed food manufacturers and chain restaurants began researching ways to help products that normally only lasted for days to now last for weeks on shelves. The process of hydrogenated or making a trans fat ideas were born.

To switch you to their man made products, automatically, they did not have to sell you on their product, but get a mass hysteria going that natural food was "unhealthy" and short shelf life was "unhealthy".

You would (and did) come running to adopt their man made fake food as a few paid off experts now were recommending (and others unwittingly joined the politically correct movement,) as the answer to save you.

Did their marketing plan work?

None of the illnesses ran wild with most not even existing or so rare doctors did not even recognize them.

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